His Excellency Mr. Abdullah bin Adel Fakhroo, Minister of Industry and Commerce, inaugurated the event held by Lulu Hypermarket to showcase and support Bahraini products in celebration of the 51st National Day of the Kingdom of Bahrain. The event was held at Al Dana Mall on December 8 and 9, 2022.
The event spotlighted a number of sectors, including Bahraini SMEs, a Bahraini Farmers' Market, products that have been promoted by Export Bahrain across the global shelves of LuLu and a foodie spotlight on Bahraini chefs. The event was accompanied by a festive National Day holiday promotion on a wide selection of products throughout the store in all the 9 LuLu stores in Bahrain. with a unique spotlight: a promotional platform to support Bahraini SMEs which are the living core of the Kingdom's economic development. The event was also supported by Export Bahrain, the government body promoting Brand Bahrain goods globally.
On this occasion, Minister of Industry and Commerce, Mr. Abdullah bin Adel Fakhro, indicated that this national occasion is one to celebrate Bahraini people and their interdependence and loyalty to their leadership, which reflects the vision of HM King Hamad bin Isa Al Khalifa, and the efforts and directives of HRH Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister, in achieving integrated development and prosperity.
For his part, LuLu Group Director, Mr. Rupawala stated “We are proud to show our commitment to Bahrain by framing the immense progress in Bahraini products over the past couple of years," said LuLu Group Director, Mr. Rupawala, “As a responsible multinational organization, we believe in leveraging our footfall and customer loyalty to promote Bahraini goods. These aspects of national growth are powered by young Bahrainis and form the core of the Kingdom's future progress. We are looking forward to a lively interaction with the public over the coming National Day weekend."
LuLu has also taken Bahraini products around the world – in partnership with Export Bahrain & Ministry of Industry & Commerce, Lulu has enabled the placement of Bahrain-made goods by SMEs in its stores around the world. In Bahrain, Lulu also enables local enterprise through shelf space for micro-enterprises, SMEs and local farm produce.
