The Ministry of Industry and Commerce announced the launch of the "Consumer Friend" initiative for the second year in a row in coordination and cooperation with food and commodity retailers around the kingdom, starting July to November 2024.

In this regard, Shaikh Hamad bin Salman Al Khalifa, Assistant Undersecretary for Domestic and Foreign Trade at the Ministry of Industry and Commerce, stressed that the "Consumer Friend" initiative aims to enhance social responsibility, by ensuring affordability of commodities and food products provided by the commercial sector to consumers, citizens and residents in the Kingdom of Bahrain.

Assistant Undersecretary for Domestic and Foreign Trade said that the Consumer Protection Directorate at the Ministry launched this initiative with the participation of major markets to offer the lowest prices for food commodities and products, noting that the names of the commercial establishments participating in the "Consumer Friend" initiative will be published on the official websites of the Ministry of Industry and Commerce, with lists of commodities and food products to ease accessibility for consumers to review goods and prices and compare between different shops

Shaikh Hamad bin Salman Al Khalifa also called on all commercial establishments concerned with the sale of food commodities and products spread around the Kingdom of Bahrain to participate in the initiative of the Consumer Protection Directorate, in a step to enhance the principle of consumer protection and encourage competition to ensure consumer confidence in commercial establishments and achieve sustainability in the growth of business.

Notably, the “Consumer Friend” Initiative in its first edition, was launched from June to November last year, and achieved positive results, as the number of participants reached 49 commercial establishments, while the number of beneficiaries exceeded 300,000, with a total savings return of BD 250,000 for consumers.