As part of ongoing efforts to support economic activity and the commercial sector, the Ministry of Industry and Commerce held an appreciation ceremony for participants in the fourth edition of the National Promotional Initiative for the Commercial Sector, in the presence of H.E. Mr. Abdulla bin Adel Fakhro, Minister of Industry and Commerce, and senior ministry officials. During the ceremony, a number of commercial sector representatives were honored in recognition of their effective contribution to the success of the initiative.
His Excellency affirmed that the initiative supported consumers by providing a wider range of offers and discounts during the Bahrain Festivities season, within a clear and transparent framework that protects consumer rights and enhances confidence in the local market. He noted that the initiative reflects effective public-private sector partnership, contributing to economic activity, improving the experience of consumers and visitors, and supporting market stability.
He added that the initiative has become an important annual platform supporting Bahrain’s vision of a competitive and transparent economy and strengthening the Kingdom’s position as a preferred economic destination during the festivities season.
Launched by the Ministry through the Consumer Protection Directorate, the initiative aims to exempt promotional campaign fees and extend discount periods. This year, 2,080 promotional campaign licenses were issued, marking growth exceeding 72% compared to 2024, reflecting the initiative’s positive impact on the commercial sector and market dynamism.